I have worked the past couple of weeks on getting prepared to distribute a survey to teachers throughout the state of Iowa. Part of that work included visiting school websites and collecting teacher emails. With the help of a friend, I ended up collecting approximately 4,000 emails from 140 different schools. As you can imagine, the look and feel of those school websites varied greatly. My experience visiting those websites brought forward the following issues.
When I visited websites, I often wondered what the purpose of the website was. I would guess that the purpose each school had for its website would explain some of the differences between websites. Most of the websites seemed to fit into one of two categories.
Static repository of information-These websites were obviously updated or changed very infrequently. They contained forms and various resources about the school. This would by far be the larger category.
Fluid information source-These websites were updated frequently, and they contained current news about the school. Some included videos, pictures, and even twitter feeds.
This post isn’t intended as a criticism of schools, but rather as a conversation starter. As a school, you need to decided where to spend your time and resources. Keeping an up to date website certainly takes time. With that in mind, I’m going to end with a list of potential reasons to invest in updating your website and a list of the common problems I found on websites.
Why invest time to keep an up to date website?
- Your website is the first place outsiders see when they look for information about your school. This includes potential employees, new families, and community partners.
- Your website can serve as a great way to share all of the positive things happening in your school with community members.
- The school can control the information on their website, and it can be a great way to address challenging issues.
- Members of the school community do want to be able to visit your website as a one stop information warehouse.
- Outdated information! This was extremely common.
- Broken links were also quite common.
- Lack of information-It was difficult to find information and contact emails for staff members.
- Information that was challenging to access-Most community members will be frustrated if a click doesn’t get them to the information they need.
Visit your own website and click around on various resources. What message does your school website send?



